WHITESVILLE Based on the Toyo Enterprise brand concept, we have inherited everything from making, materials, and parts to the present day based on our own ideas. The brand name "WHITES VILLE" was originally a manufacturer of athletic wear and underwear, and was also sold by mail order by the American department store Montgomery Ward in the mid-1950s. At that time, "WHITE SVILL" also produced a very small amount of sports jackets such as stadium jackets, and the making was as sturdy as a sweatshirt. Not only the making, but also the materials and parts are inherited thoroughly, and the design such as "Cinille" is a brand that has been revived to the present age based on its own idea.
《Explanation of the design》 永遠のカレッジアイテムの一つスタジアム・ジャンパー、通称「スタジャン」。 スタジアム・ジャンパーとは和製英語で、アメリカではスポーツの大会や試合などで優秀な成績を納めた者だけが着用できることから「アワードジャケット」「レターマンズジャケット」「ヴァーシティジャケット」と呼ばれるのが一般的です。 アメリカの学生が着るアワードジャケットは、胸にチームの頭文字やマーク、袖には卒業年度もしくは自分のゼッケンナンバーを「シニール」と呼ばれる、フェルト地にパイル地のワッペンを縫いつけたものが多く、の「シニール」は大会や試合などで参加賞や賞品として配られ、それを学生達が自分のジャケットに縫いつけ誇らしげに着用していたものです。
One of the eternal college items, the stadium jumper, commonly known as "stajan". Stadium jumper is Japanese-made English, and in the United States, it is called "award jacket", "letterman's jacket", "varsity jacket" because it can be worn only by those who have achieved excellent results in sports competitions and games. Is common. The award jacket worn by American students is a felt jacket with a pile emblem sewn on the chest with the team's acronym and mark, and on the sleeves with the graduation year or your bib number called "Cinille". Many "Cinille" were distributed as participation prizes and prizes at competitions and games, and were sewn on their jackets by students and proudly worn by students.
CHEVY LOVER is a vintage Sukajan motif from the 1960s, and is one of the most explosively popular Sukajans that Tailor Toyo has reprinted. The green x black body has the same color scheme as Sukajan at that time, and the masterpiece has been reborn as an award jacket. At the time of the 1960s. Reproduce the embroidery custom-ordered by American soldiers who like cars. The motif is the 1957's Chevrolet Bel Air, which reveals American custom car culture. A very compatible finish as an award jacket motif that also has a side as a car club jacket.